Mon, 30 July 2012
Susan Strong is the Founder and Executive Director of the Metaphor Project, whose mission is, "... helping progressive activists learn how to frame their messages to better reach the mainstream American public and their political representatives."
Teaching Progressives to communicate their message by 'Speaking American.'
Find the story,
Frame it in 'American' terms, values, themes.
She was so convincing, Joe bought her book:
"Move Our Message: How to Get America's Ear."
He's been raving about it ever since.